Gifford Hill is a large-scale urban development in Australia — a $7B masterplanned city designed to accommodate over 44,000 future residents. The objective was to transform a complex long-term development vision into a clear, engaging digital experience that could communicate scale, opportunity, and livability to future residents, investors, and the wider public.
Clear positioning, audience, and product logic — the base for all decisions.
A consistent visual system across all materials and touchpoints.
A structured website that presents the project and generates leads.
Connection with CRM and tools for seamless sales management.
Photorealistic visuals for marketing and early-stage presentation.
Dynamic presentation of space, scale, and atmosphere.
Ongoing support, content production, and performance reporting for active and structured social media presence.
Advertising campaigns across Meta, TikTok, and Google platforms focused on reach, traffic, and lead generation.
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• Translated a large-scale urban vision into a clear and accessible digital experience • Developed an interactive platform centered around the project’s masterplan and future infrastructure • Integrated immersive visual storytelling, 3D environments, and intuitive user navigation • Built a communication system designed to present complex information with clarity and impact • Positioned the project as a future-ready destination for living, investment, and growth
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