Jellyfish
New York, USA
About Project
Jellyfish is a signature hospitality destination developed as part of a luxury hotel in New York. Designed to elevate the guest experience, the venue plays a key role in shaping the property's lifestyle offering and premium identity. The objective was to create a distinctive brand identity and immersive visual assets that communicate the project's atmosphere, strengthen its positioning, and support commercial presentations ahead of opening.
Naming
A name aligned with the concept, market, and long-term value.
Brand strategy
Clear positioning, audience, and product logic — the base for all decisions.
Architectural & interior concept
A concept that defines the atmosphere, experience, and direction of the project.
Renders
Photorealistic visuals for marketing and early-stage presentation.
3D animation
Dynamic presentation of space, scale, and atmosphere.
Our Role
Developed a distinctive brand identity aligned with the hotel's premium positioning Created high-end visualizations that brought the future venue to life before completion Built a cohesive visual language across brand, marketing, and presentation materials Produced immersive visual assets designed to support stakeholder presentations and commercial communication
Outcome
A unified brand and visualization package that strengthened the project's identity, elevated its market positioning, and provided compelling visual assets to support marketing, investor presentations, and the successful launch of the destination.
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